Congratulations to Adams Outdoor Advertising Wisconsin: a National Philanthropy Day Award Winner!
MOM, along with Journey Mental Health, nominated Adams Outdoor Advertising Wisconsin for a National Philanthropy Day award. We were so excited that they were chosen as the philanthropic small business of the year. They were recognized at the National Philanthropy Day awards at the Overture Center on November 8, 2019. Individuals, businesses and organizations were chosen based on showing commitment and passion to strengthening our community and making it a better place to live for everyone.
The people at Adams Outdoor Advertising Wisconsin know how to help people get noticed. As a full-service outdoor advertising billboard and online marketing company, they design and create outdoor and online advertising campaigns. In addition to helping business customers, they also funnel the creative and artistic talents of their small staff of twenty employees to making an impact in the community by getting the messages of nonprofits out to a wide audience, raising awareness and support for their causes.
Although Adams Outdoor Advertising Wisconsin had been providing public service announcements for years, they decided they wanted to do more to help local nonprofits. As a result, they founded the Adams Collaborate in 2016. This program creates year-long professional outdoor advertising campaigns for free for chosen nonprofits.
After selecting nonprofits from a large pool of applicants, the Adams team schedules meeting with these organizations to tour their facility, brainstorm campaign ideas and configure designs that best showcase their mission, branding and overarching goal. Each nonprofit receives $250,000 worth of advertising including six posters (12’ x 24’) and two bulletins (14’ by 48’) that rotate within the Madison market for one full year. They also receive advertising space on Adams’ five digital boards throughout the Madison area on a space-available basis for events pertaining to their organization. All printing and production costs, in addition to staff time for creation, design, development and meetings, are provided at no cost to the nonprofit.
For local nonprofits, the impact is tremendous. “We have heard many first-hand accounts of the positive impact this campaign has had on our community,” said Dori Botts, Director of Development at Journey Mental Health. “Journey’s visibility has increased dramatically and the stigma surrounding mental illness has been reduced due to this act of generosity. We are so grateful!” Tim Cleary, MOM Board Member, described its impact like this: “Watching the first billboard unveiled, and knowing that our friends at Adams were kind enough to support us was nothing short of a moving, emotional and proud moment. Thank you, Adams!”
The list of nonprofits who have benefited is already long. It includes the Domestic Abuse Intervention Services (DAIS), Foundation for Madison Public Schools, Gilda’s Club, Operation Fresh Start, Reach Dane, Ronald McDonald House, Salvation Army, Second Harvest Food Bank, the Urban League of Greater Madison and others.
Adams Outdoor Advertising Wisconsin demonstrates how a business can take its unique resources and skills and create a big splash for local nonprofits—and for people in need in the community.
About Philanthropy Day:
National Philanthropy Day® (NPD) is a special day set aside in November to recognize the great contributions of philanthropy—and those people active in the philanthropic community—to the enrichment of our world. The day provides an opportunity to reflect on the meaning of giving and all that it has made possible. NPD celebrates the endless daily contributions individuals and organizations across the world make to countless causes and missions. Last year, more than 130 AFP chapters held NPD events and activities across North America.
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